Comments on: Measuring Ad Performance

By: chespeak

chespeak — Sun, 28 Dec 2008 15:20:19 +0000

IO like Project Wonderful because it is a system much more fair and authentic than the click-based Ad Sense programme.

In Ad Sense a publisher is always at the receiving end, as he/she is treated as a potential cheat all the time. Frankly, the publisher gets very little out of the deal but he has to bear the cross always?

I think in the coming days, more people will see that a more fair and more transparent business model like the PW is much more desirable.

By: reyna elena

reyna elena — Fri, 11 Apr 2008 19:36:49 +0000

“It’s not clicks that advertisers are really buying, it’s what those clicks get them, which is sales conversions,”

Absolutely! What would those clicks be if the click cannot be converted into some magical dollars.

I love your project. It’s taking so long for it to be wonderful on my sites but it’s slowly working. Hopefully, I will improve.

Many thanks!

By: eddiec

eddiec — Sun, 06 Apr 2008 15:19:42 +0000

I would like some help evaluating how many ad boxes I should offer on my site(s), and what sizes. If I knew what the average, min, and max bid was for other sites of similar (broken down by ad size/dimension, maybe) then I would know how to configure my ad boxes to be more competitive.

Thoughts?

Thanks much,
Eddie

By: Øyvind

Øyvind — Fri, 28 Mar 2008 19:02:21 +0000

Hi guys, you are on almost every blog I own, I love your work. Thanks for pimping up the dashboard, the changes are great.

Keep up the good work! Btw I am sure adsense will fire up again, don’t sit too long in the couch. hehe

By: Gale

Gale — Fri, 28 Mar 2008 05:05:37 +0000

I love being able to see the cost per click and cost per impression. It would be cool to have a similar chart on the “my ads” section that would show the total number of impressions and clicks you’ve gotten for each ad (you already have the grid, but it’s sort of hard to calculate the total number you’ve gotten altogether) and then maybe give you the clicks per impression percentage (like how many clicks per 100 impressions). That would help us tell which ads are more successful click-getters overall.

By: Kern

Kern — Thu, 27 Mar 2008 23:18:28 +0000

Greetings
True that CPS is the most important. What determine a successful advertising campaign is a benifit greater than it’s cost. Though a CPF is near imposible to determine, it is quite objective. CPM determine the amount of exposure that an advertising campaign receive. It is relatively reliable to know how many people had seen(and most probably looked away from) the banner. Which can be a reminder to old fan/customer to visit their bookmark once more.
As for CPC, this have a purpose as well. It tell the advertiser on wheter or not the web site have put the banner placement at a visible area of the web site and wheter or not the audience of the publisher is what the advertiser is targetting.

So while i agree that CPS is most important, CPC and CPM have their own importance in judging where to advertise.