Comments on: Scooping up the advertising deals http://www.blogjectwonderful.com/2008/03/scooping-up-the-advertising-deals/ The official Project Wonderful blog. Everybody Wins! Wed, 07 Jul 2010 01:36:48 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: David http://www.blogjectwonderful.com/2008/03/scooping-up-the-advertising-deals/comment-page-1/#comment-219 David Thu, 02 Jul 2009 19:09:30 +0000 http://www.blogjectwonderful.com/2008/03/31/scooping-up-the-advertising-deals/#comment-219 This works especially well if you are on a budget and don't want to overpay for a site. If you have a measured click through ratio and conversion rate then you will begin to know what you can afford to spend on a site. This method keeps you within your spending targets while at the same time letting you benefit the minute your opportunity is in your price range. Another thing I've noticed is that some sites, even though they have consistent traffic flow, will get higher bids during certain times. I am willing to let those bids win because it is the same traffic to me and converts at about the same rate so there is no point in getting into a bidding war. Another thing I've noticed is that if my ad does run for a while and then disappears at a site the click through rate is often higher when it reappears. I think this is because there are many people who have noticed the ad but didn't click. Then the ad goes away and they suffer regret. When the ad comes back they jump on it right away for fear of losing it again. Folks might want to experiment and measure that 'teaser' effect on your advertising. Not only should it save you money but it should increase your click through rate This works especially well if you are on a budget and don’t want to overpay for a site. If you have a measured click through ratio and conversion rate then you will begin to know what you can afford to spend on a site. This method keeps you within your spending targets while at the same time letting you benefit the minute your opportunity is in your price range.

Another thing I’ve noticed is that some sites, even though they have consistent traffic flow, will get higher bids during certain times. I am willing to let those bids win because it is the same traffic to me and converts at about the same rate so there is no point in getting into a bidding war.

Another thing I’ve noticed is that if my ad does run for a while and then disappears at a site the click through rate is often higher when it reappears. I think this is because there are many people who have noticed the ad but didn’t click. Then the ad goes away and they suffer regret. When the ad comes back they jump on it right away for fear of losing it again. Folks might want to experiment and measure that ‘teaser’ effect on your advertising. Not only should it save you money but it should increase your click through rate

]]> By: balidreamhome http://www.blogjectwonderful.com/2008/03/scooping-up-the-advertising-deals/comment-page-1/#comment-150 balidreamhome Tue, 17 Feb 2009 15:16:19 +0000 http://www.blogjectwonderful.com/2008/03/31/scooping-up-the-advertising-deals/#comment-150 its a big help after reading this post as even after quiet sometime me become a publisher still needs to digg more about this. Thanks heap :-) its a big help after reading this post as even after quiet sometime me become a publisher still needs to digg more about this.

Thanks heap :-)

]]> By: José http://www.blogjectwonderful.com/2008/03/scooping-up-the-advertising-deals/comment-page-1/#comment-117 José Tue, 11 Nov 2008 01:02:42 +0000 http://www.blogjectwonderful.com/2008/03/31/scooping-up-the-advertising-deals/#comment-117 Hi, I'm still advertising with the same publishers. My ads automaticaly show when I'm the highest bidder. This way I don't have to worry about it. Best regards, José Hi,

I’m still advertising with the same publishers. My ads automaticaly show when I’m the highest bidder. This way I don’t have to worry about it.

Best regards,

José

]]> By: MaryMarsh http://www.blogjectwonderful.com/2008/03/scooping-up-the-advertising-deals/comment-page-1/#comment-115 MaryMarsh Sun, 12 Oct 2008 21:23:32 +0000 http://www.blogjectwonderful.com/2008/03/31/scooping-up-the-advertising-deals/#comment-115 Great features I will have to start using! Thanks for the tips! Great features I will have to start using! Thanks for the tips!

]]> By: Kat http://www.blogjectwonderful.com/2008/03/scooping-up-the-advertising-deals/comment-page-1/#comment-109 Kat Fri, 05 Sep 2008 03:13:17 +0000 http://www.blogjectwonderful.com/2008/03/31/scooping-up-the-advertising-deals/#comment-109 Very cool. I plan to put this into action just as soon as I can make a deposit!!! Very cool. I plan to put this into action just as soon as I can make a deposit!!!

]]> By: Nestor http://www.blogjectwonderful.com/2008/03/scooping-up-the-advertising-deals/comment-page-1/#comment-94 Nestor Thu, 19 Jun 2008 11:12:49 +0000 http://www.blogjectwonderful.com/2008/03/31/scooping-up-the-advertising-deals/#comment-94 Interesting, the advertising methods on PW are more sophisticated than I realized. Interesting, the advertising methods on PW are more sophisticated than I realized.

]]> By: Pras http://www.blogjectwonderful.com/2008/03/scooping-up-the-advertising-deals/comment-page-1/#comment-92 Pras Mon, 12 May 2008 16:24:02 +0000 http://www.blogjectwonderful.com/2008/03/31/scooping-up-the-advertising-deals/#comment-92 Good info. I think PF lacks quality advertisers which can keep some publishers away from this. If you people can work more marketing PF then this can one of the best in industry. ANH, i like PF verymuch. Good info. I think PF lacks quality advertisers which can keep some publishers away from this. If you people can work more marketing PF then this can one of the best in industry. ANH, i like PF verymuch.

]]> By: Melvin http://www.blogjectwonderful.com/2008/03/scooping-up-the-advertising-deals/comment-page-1/#comment-91 Melvin Tue, 22 Apr 2008 08:28:16 +0000 http://www.blogjectwonderful.com/2008/03/31/scooping-up-the-advertising-deals/#comment-91 And it does help advertisers also... And it does help advertisers also…

]]> By: Josh http://www.blogjectwonderful.com/2008/03/scooping-up-the-advertising-deals/comment-page-1/#comment-90 Josh Fri, 18 Apr 2008 17:07:47 +0000 http://www.blogjectwonderful.com/2008/03/31/scooping-up-the-advertising-deals/#comment-90 Definitely solid material here. I've tried this idea briefly in the past, and it seems promising. It's been a while since a new blog entry has been posted here.. looking forward to more soon (hopefully). :) Definitely solid material here. I’ve tried this idea briefly in the past, and it seems promising.

It’s been a while since a new blog entry has been posted here.. looking forward to more soon (hopefully). :)

]]> By: links for 2008-04-11 « PinoyBlurker @ PinoyBlogoSphere.com http://www.blogjectwonderful.com/2008/03/scooping-up-the-advertising-deals/comment-page-1/#comment-86 links for 2008-04-11 « PinoyBlurker @ PinoyBlogoSphere.com Fri, 11 Apr 2008 15:32:09 +0000 http://www.blogjectwonderful.com/2008/03/31/scooping-up-the-advertising-deals/#comment-86 [...] Blogject Wonderful - The Official Project Wonderful Blog » Blog Archive » Scooping up the advertis... [...] [...] Blogject Wonderful – The Official Project Wonderful Blog » Blog Archive » Scooping up the advertis… [...]

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