I’ve made a dollar and forty-one cents in all this time, so I’m thinking I have to move the ads elsewhere until PW removes the retractions, at least under a certain amount. I think that’s more than reasonable.

When someone retracts a bid and places it again, they’re not getting anything for free. If someone else’s earlier bid has expired, they’re getting advertising for a cheaper price than they were before, but what’s important is that it’s the exact same price they’d be getting it they’d left their bid intact throughout. And if an earlier bid hasn’t expired, they’re getting it for the same price they would otherwise.

In no situation does cancelling a bid and then placing it again guarantee you a lower price, so there’s really not any potential for abuse there. I believe what you’re seeing is the result of campaigns, which may place a bid for a few hours on a site, cancel it to move the bid elsewhere, and then move it back when circumstances on that other ad box have changed.

I hope this helps!

If they can re-start the bid, it’s more accurate and not likely to cause publishers to panic the way cancel seems to.