I’m sorry that sounds so bland, but it probably means that everything is going to work out well.

Best,
Bengo

Now where the hell is that SUBMIT COMMENT button!?!?

When you apply, you’re approved at the site level: so if you’ve got a site with a variety of things, you can create ad boxes on your site for these different sections, and each can have a separate category.

We picked the initial categories, but when that happened an email went out saying “Hey, here’s what we chose, and here’s links to change the categories if you want!” Publishers can change their categories at any time.

So to answer your question: if you’ve multiple ad boxes per site, then you can have different categories for each of those ad boxes, as targeted as the sections on your site are. And of course, you’re in charge of the criteria.

I hope this helps!

It’s not a “site about X”, just “my site”, with a wide variety of things there and in planning, which also didn’t help the appearance for if it was to be judged. I finally submitted it yesterday though, hoping the ready parts wouldn’t be undermined by the unready parts or those parts I never even planned to put ads on at all. At the same time I saw the news about categories, which I was in 2 minds about. And in looking for more info whilst nervously awaiting judgement, saw this blog entry today.

It’s sounding quite a bit like you’re saying that *you* guys are the ones who pick the categories, and much worse for people like me, that it’s *one* category *per site*, not just per ad box? As I really wanted to have separate boxes per section, targetted to different groups, that would be a disaster for my site, and the idea is making me feel very gloomy on top of the tension from waiting for approval.

As for the idea in general, I think that like other PW search criteria, some advertisers may well fluff it if they aren’t given prominent advice about the different ways it could be applied, which would *also* be bad for many publishers too. If everyone uses it well it could be pretty good though.

Thanks for the quick response! Excellent advice, I shall take it.

I approve of the fact that you’ve spelled the “humour” tag all Canadian-y, by the way.

Right now we’re using the tags as a way of adding more detail to the categories, so you could be categorized “Comics and Manga” and then add the tag “humor” and “comedy” and “laffsahoy”. On the other hand, an (excellent!) site like yours is really on the boundry, so you may want to put yourself in the “Humour” category and tag yourself “comics”.

When advertisers search they can choose more than one category to look at, so they could look at both “Comics and Manga” and “Humour” sites at the same time, if they have an advertisement that would fit them both well! This helps to minimize the “OH GOSH WHAT IF I’M IN THE WRONG CATEGORY” fear. As long as your category is reasonable, you should be in good shape.

I hate to gripe because Project Wondeful is in general awesome and I love it and you! But it is a suggestion to consider.