Seth Godin on ad clicks
November 6, 2009 1:37 pm explanationAuthor and thinker Seth Godin had a recent post on ad clicks: the bottom line is that all ad clicks come from 16% of internet users, and most come from 4%.
What does this matter? If you’re optimizing your ads for clicks, you are overfitting your ads to appeal to 16% of the internet and ignoring the other 84%. It’s something to keep in mind when viewing your click performance stats, and one of the reasons we sell advertising based on time, instead of clicks or displays.
November 6th, 2009 at 6:23 pm
His name is Seth Godin. G-O-D-I-N. No “w”.
Please fix this before it gets back to him. XD.
November 6th, 2009 at 9:49 pm
Fixed! Now it is as if it NEVER HAPPENED
January 6th, 2010 at 5:48 pm
On the plus side, this means that my various Google ads for my stuff that never get clicks but lots of impressions have so far cost me $0.00 over the past year! Hooray!
(On the minus side it means I also have gotten about $0.00 from the Google ads on my site over the past year.)