Comments on: A great new Project Wonderful feature: geotargeting!

By: Gandhi Anwar

Gandhi Anwar — Sat, 06 Feb 2010 03:31:58 +0000

Hm, Its so great tool! Its seem as to make specific target market, isn’t it? So then the publisher will get the proper potential consumers. I Thought… ^^

By: Ryan

Ryan — Sun, 17 Jan 2010 22:56:27 +0000

Hi Lea!

I wouldn’t expect this to ruin PW for you. If all your 99% of your traffic is Australian, then 99% of your traffic will be in the “everywhere else” region. Same hits, and presumably, same bid levels! I wouldn’t look at it as an “other” region when it’s got 99% of your traffic. For your audience and your advertisers, Europe, Canada and the States are the “other” region.

We’re also keeping up the referrer origin stats and charts we’ve already got, so it’ll still be clear that 99% of your traffic is from Australia.

By: Lea

Lea — Sun, 17 Jan 2010 21:22:20 +0000

Perhaps an opt out, and perhaps by site?
I know all my traffic (ok, 99%) is Australian.
So offering my advertisers the ‘other’ region isn’t going to encourage them to buy.
OK I can understand .au isn’t big enough to get its own region and I’m willing to see how it goes, but I suspect that an opt-out makes sense, because I’m expecting this to ruin the program for me.

By: Ryan

Ryan — Thu, 14 Jan 2010 19:10:47 +0000

@Frank – it shouldn’t! We’ve got a blog post touching on these issues coming up. Thanks!

By: Frank

Frank — Thu, 14 Jan 2010 12:29:56 +0000

Awesome!

Although I’m curious if it will split the competition for advertisers and will result in a lower income for publishers.

By: Ryan

Ryan — Wed, 13 Jan 2010 19:40:07 +0000

@Rachel and @Garrett – we’ve had some extra time, so I pushed that “different your ad here images for different regions” task up, and it’ll launch with the new geotargeting code on January 30th.

Thanks for the great suggestion!

By: spinn

spinn — Sun, 10 Jan 2010 19:24:37 +0000

Ah, I wasn’t sure if you were doing some funky branding thing. Like Krispy Kreme. Or Hammmbergerrs.

By: Ryan

Ryan — Sun, 10 Jan 2010 14:50:50 +0000

Garrett – it’s true, and it’s a good suggestion. Once this has launched we’ll be adding region-specific “your ad here” images. Thanks for the suggestion!

By: Ryan

Ryan — Sun, 10 Jan 2010 14:49:54 +0000

So it does! I’ve corrected the posts. Thanks!

By: spinn

spinn — Sun, 10 Jan 2010 06:15:07 +0000

But “targeting” doesn’t have a double-T?