Today we’ll be looking at what new options geotargeting offers publishers!

In the past, each ad box represented one auction: if you won, your ad was displayed to all audiences. With geotargeting, each ad box actually represents four auctions, one for each region of America, Canada, Europe, and everywhere else.

This means there’s a few changes! You wouldn’t expect every region to have the same performance, so a single minimum bid doesn’t make sense anymore. So, now, you can set a minimum bid for each region! It looks like this:

As before, you need to cancel any existing bids before changing a minimum bid – the only difference is now, it’s localized to a region. If you want to change the minimum bid on a region, you only have to cancel the bids on that region. This will make changing minimum bids less traumatic for publishers, as you won’t have to cancel ALL bids at once. Instead, you can do it a region at a time, to minimize disruption!

(An aside: the reason we don’t let you change minimum bids on the fly is that it’s too prone to abuse: it would allow you to update your minimum bid to be just beneath the current bid’s maximum, thereby draining advertisers of money unfairly. This way, minimums bids are still something serious that are only changed with good reason, and publishers can’t game any existing bids on their ad boxes).

Beyond that, there’s only a few more changes. On your “My Ad Boxes” page, the same ad box performance data is there, only now instead of totals, it’s also broken down by region:

Obviously here we’re using dummy data: in real life you wouldn’t expect one region to have ALL the traffic like that.

The last change is to your “Bids on my ad boxes” page! You can now sort and search these bids by region – and so can all other bid pages throughout Project Wonderful. It’s pretty simple:

Choose what region you want to see, hit “Go!”, and the page is sorted appropriately.

And that’s it! All that’s left for publishers is your “advertise here” page that’s shown to advertisers, and we’ll be looking at that next.