Late tomorrow night (well, actually, early Sunday morning at around 12:30 am!) we’ll start the upgrades on Project Wonderful. In this time access to the website will be limited for a bit, but ads will still be displayed, clicks counted, and so on! A few hours later, Project Wonderful will be back — now with geotargeting enabled!

For simplicity’s sake, the traffic statistics on Project Wonderful from before the rollover will be credited to US traffic, which is historically our largest traffic source. And when we do roll over, all existing bids and campaigns will be set to the US region.

There’s a few advantages to doing it this way: it makes the rollover simple for both advertisers and publishers, and allows the three new regions to be virgin territory for advertisers come Sunday morning! It does mean that US traffic will *appear* to take a dip when geotargeting begins – since after the rollover only actual US traffic will be counted, while before it ALL traffic was counted – but this is a minor effect that will disappear within a month.

If you’d like your existing bids to be active on a different region, you can edit them when log in Sunday morning. And of course, you can always set your bids to expire Saturday ngiht if you *really* don’t want them active on the US region at all, though it shouldn’t be that big of a deal — they’re already active on US traffic as is, remember! You can recreate them Sunday morning using the “duplicate bid” functionality already built into Project Wonderful.

Existing campaigns will also be active on US traffic only, which may narrow their focus. Like bids, you can edit them Sunday morning to take advantage of the new geotargeting options. And again, if you really don’t want a few hours of US geotargeting, you can edit them to temporarily not be active Saturdays or Sundays.

Happy bidding!