Today we’ll be showing how geotargeting works when advertisers searching for sites to advertise on!

The search page is very similar to how it was in the past, only now there’s a new “Traffic Regions” option group. It looks like this!

Checking off which regions you’re interested in is pretty straightforward: you can choose as many or as few as you like, and we’ll return results that meet this criteria. The next two options are more interesting:

This option controls how the results are presented to you. The default it to graph the data for each region you’ve selected in a single chart. These charts look a lot like what you’re probably already used to:

Here we’ve got two lines: one for displays (blue) and one for uniques (orange), which are summed across regions. But there’s also that “graph each region separately” option, which is there if you’re interested in comparing regional traffic directly. With this option, each region’s information is graphed on a separate line, allowing you to make comparisons quickly:

Regions are colour coded, corresponding to their flags:

• America is blue,
• Canada is red,
• Europe is orange,
• and traffic from everywhere else is green.

The orange for Europe comes from the stars on the flag. It’s a bit of a stretch, but it ensures that all the colours used on the graphs are complementary colours, which means that no matter which regions you choose, the colour combinations will be pleasing to the eye!

Next up are these options:

They control which results are returned and how they’re displayed. By default, we only return the particular regions of an ad box that meet your criteria. If you’ve got traffic or bidding thresholds, for example, it’s possible not all regions in an ad box will met them — with this option, we’ll only return the regions that do. This is generally the most useful setting!

But you can change this option to “Return all regions”. With this option set, if any region meets your criteria, we’ll return that region, as well as ALL other regions for that ad box. This is useful if you’d like to buy out all regions of a site at once, either by hand or in a campaign!

Finally, when you hit the search button, you’ll see the results page is much the way it was before. All that’s changed is a “Regions” column that shows which regions met your criteria:

Everything else is exactly the same, with the exception that, now, the traffic and bid totals reflect only the regions that met your criteria.

In the above example, the site has 342,860 average page views over the past five days – on Canadian traffic, that is! If more regions had been returned, there’d be more flags here, and the numbers would reflect their total. If we’d selected “Graph each region separately”, instead of totals there’d be separate, region-specific traffic and bid values here instead. This allows you to compare the numbers between regions quickly and easily!

That’s pretty much it – nothing too too major here! Just a few different ways to view and flip through the new information we’re presenting. Next we’ll look at the changes from the publisher’s perspective!