The new “advertise here” page
January 11, 2010 10:30 am geotargeting, new featuresThe biggest change to the interface of Project Wonderful (now with geotargeting!) is to the “advertise here” page – this is the page that tells advertisers about a site, and lets publishers check up on how their site is performing. With geotargeting we’ve redesigned the site: not only to make it more functional, but also to allow you to place bids faster and easier!
Here’s what the new page looks like. Take a look at that big image to get a sense of the lay of the land, and then we’ll go over the changes one by one!
First off, the page design has been cleaned up, with the goal of making it both a prettier page, and one in which it’s easier to find the information you’re looking for. And since now there can be different high bidders in different region, you can click on a region’s flag to see the winning bids – and what they’re bidding – in each region! Here’s a clip (and yep, it’s supposed to be cut off):

Here, you can see that we’re displaying the winning bids on Canadian traffic, with the winning bids on other regions just a click away. When you click to see the winning bids in a different region, they appear without having you to reload the page — which speeds up browsing! Traffic and bid data is available too, only now, you can choose which regions you want to see!

Check off the regions you’re interested in, and the charts refresh in real time. And, again, you can see either totals graphed (as above), or the data for each region graphed separately.
All that’s left is to place a bid, which is the purpose of that box at the right of the page:

A few changes here: when you choose an ad it’s shown to you right away, which can help prevent mistakes. Here I selected my ad nicknamed “shocked”, and it’s displayed automatically — it’s that orange :-0 face beneath the ad selection. We’ve also tucked away some bid options that are less commonly used, but they’re still available to you (and there’s a new option in your profile to make them always displayed by default). Here’s what they look like expanded:

The only wrinkle left is bidding on different regions! There’s two ways you can do this. If you want to simply say “I’m want to pay $5 a day to have my ad on each of these regions”. then what we’ve displayed above is perfect for you. You simply enter a single maximum bid and, when you’re ready, hit submit. We automatically (and intelligently!) divide up your total bid among the regions you’ve chosen, and these are then displayed for your confirmation.
But if you’re interested in managing these region bids by yourself, you can do that too! Just check off the “show traffic by region” checkbox and you’ll see this (assuming you’re interested in bidding in every region, of course!):

This allows you complete control over your bidding. This page follows our design philosophy of making things as simple as possible, while still allowing you to get down to the nuts and bolts if and when you want to.
Finally, when you’re ready, you’ll be presented with a confirmation page which shows the bid you’re about to make. If you entered in your regional bids by hand, they’ll be displayed here. If you entered a single maximum bid instead, you’ll see the regional bids that Project Wonderful figured out for you — and, of course, you can always go back and tweak things if you like:

That’s it! When you submit your bid, you’ll be informed of whether you’re the current high bidder or not, just as before — the only difference is, now, you’ll find out for each region you bid in. A bid is placed in each region you selected, and you can manage each of these bids individually.
Next up we’ll cover some tips and tricks for working with geotargeting!
