On your My campaigns page, click on “edit”, and you’ll see a link to the new Mass ad tool for campaigns. Here you can add (and remove!) multiple ads from multiple campaigns with a single click. The old interface is still there too, but this new addition should make it easy for anyone who wants to alter more than one campaign at a time!

Starting today we’re launching our new affiliate program. It’s pretty simple: refer someone to Project Wonderful with your affiliate ID, and when they sign up, you’ll get 3% of what they spend in credit. We like keeping things as simple (and as awesome!) as possible!

Advertisers: feel free to recommend Project Wonderful to others who you know would love to advertise. Before, it would mean simply more competition for you, but now, this competition puts money in your Project Wonderful pocket!

Publishers: we’ve added an option under My ad boxes: click on “edit”, and go to the “your ad here” text section. Whenever someone clicks through to Project Wonderful through an ad box on your site, your affiliate ID can be added automatically. Publishing with Project Wonderful just became more profitable for you!

Check out our affiliate page for information about getting started, and – as always – thanks for being a Project Wonderful member!

You can pause and unpause bids and campaign in real time though your dashboard. Enjoy!

Statistics are now displayed automatically!

Before, when you wanted to see the performance of your bids (or ads, or campaigns), you had to visit your “My bids” page and then click through on the “view performance” button, where a new page would load showing you the performance information. Now, all that information is shown by default – and in a much more compact, useful, and intuitive format. We’ve gone from:

You can click on those images for more detail. All the information is there, but it’s now grouped in a more sensible way, colour-coded, and the charts take up way less space — and of course, you can still click on them for a larger view.

Regional bids are now grouped together!

One of the things we heard a lot was that it can be hard to manage geotargeting, now that there are so many bids. Now, your regional bids on an ad box are grouped together, allowing you to manage them all at once:

The information from four bids is shown here, presented as a single bid. And when you edit it, you can edit it across regions as well! If you want to go deeper, there’s a “show all” button that breaks down a bid to its individual parts, just as it would’ve been displayed before. And if you don’t like viewing your bids like this, you can turn this option off on your My Profile page.

More intuitive interface elements!

Management options are now shown in a straightforward vertical list. The other change you’re probably noticing is the crown above the status face:

Cleaner, simpler design!

Throughout the site we’ve tried to make things more clear and concise. A good example is the “My profile” page. Here’s the old version:

All these changes — along with plenty more, including an easier and cleaner search page — are up on the site now. Thanks for being Project Wonderful members!

Finding good deals for traffic!

You can use the publisher search to find the traffic you want (by region or overall) that’s currently bidding below what you’d like to pay. Whatever you consider a good deal, you can search for whole ad boxes or individual regions that meet that criteria.

Imagine you’re looking specifically for good deals at the regional level. You can quickly enter a few parameters into the search and return only the regions that match. Let’s say that you’re willing to pay up to $0.02/day for a space that will get 500 page views or more on average.

• Check off the categories that go well with what you’re advertising.
• In the “Traffic regions” section, select “Graph each region separately” and “Return only the regions that meet my criteria”.
• In the “Traffic” section, enter 500 in the first field for historical page views (the top section of the box).
• In the “Bidding” section, entered 0.01 in the second box for current bid AND the second box for minimum bid. This ensures that any site matching the criteria is currently bidding at $0.01/day or less, and that this isn’t because the minimum bid isn’t at or above the maximum you want to pay.

The search results list all of the sites with at least one region that meets the criteria, with only the matching regions listed. You can either narrow the search criteria more to get you a more exclusive list, or set up a campaign to operate only on regions that meet this criteria. (You can also place bids by hand on sites you choose from the results.)

Of course, everyone’s idea of a lot of traffic or a good deal will be different. Play around with the numbers and find something that works for you!

Finding your niche audience in a grouped region!

Does “Elsewhere” seem like geographical soup to you? The reality is that most sites are attracting the bulk of their audience from just one or two countries. If you are advertising a product with local shipping, or a face-to-face service, there’s an easy way to find readers near you.

From the “Traffic regions” section of the publisher search, select just the region you are reaching. For example, if you are mainly interested in reaching visitors from South Africa, make sure “Elsewhere” is the only region checked off.

In the “Referrers and traffic origin” section of the search, enter a minimum percentage of traffic you want coming from your target country, and select the name of the country from the dropdown. For our example, you might want to try 30% from South Africa.

The search results will now list only the Elsewhere region for sites where at 30% or more of the visits in that region come from South Africa. You can do the same thing for any country you are interested in!

Try running campaigns: they’re a powerful way to advertise, and can do everything your bids placed by hand do, and more!

If you are placing a lot of bids by hand, you may be interested in using campaigns to manage your bids. You can base a campaign off a publisher search, so new sites meeting your criteria are automatically included, or you can specify which ad boxes are included or excluded. You can enter your maximum bid (per ad box or per region — it’s up to you!), along with daily and overall spending targets for the campaign to use as a budget guide.

Campaigns are great, because they are checked frequently throughout the day and night to make sure the bids are on track for meeting your criteria. So you can just check in once a day and then focus your time on running your business or other important tasks.

Some people choose to place bids by hand because they like to have different spending caps for different sites. If this describes you — and you won’t want to manage the spending at the regional level — you can setup a campaign for just the ad box you want to target, and enter a maximum bid to cover the entire ad box. It will place the bids across the regions for you, but still report the overall statistics. If you change your mind about what you want to pay for the space, you can simply update the maximum bid for the entire ad box, and the regions will be updated accordingly!

Attracting advertisers on your small site!

If the “Your ad here, right now: $/day” caption is disabled for your ad box, you may be missing out on potential advertisers. Many people just assume that ad banners are for large corporations who are placing ads on hundreds or thousands of sites at once. They don’t understand that it can be affordable or targeted.

By turning the “Your ad here” caption on, you’re sending the message to your readers that they can place an ad with you quite easily. Having the price displayed can also reassure them that it doesn’t require hundreds of dollars to get their product or service out there.

Lower traffic sites sometimes find it challenging to attract bids, so the caption can be a fantastic way to reach out. Your readers have an interest in your site, understand the readership and their interests, and are more likely to want a longer-term relationship than strangers who find your site through a publisher search. To re-enable the captions under your ad boxes, go to “My ad boxes” -> “Edit” -> “Your ad here text”.

Attracting ads for empty regional spaces!

Geotargeting is new, and everyone is taking a little time to get familiar with the changes. Many of the regions that have no bids right now should start to see more bids in the next week or so.

In the meantime, there’s a great solution that can attract advertisements that relate well to your niche: custom default ad images!

You can replace the default “your ad here” with something of your own, and it can be different for each region. This can be especially useful for the Europe and Elsewhere regions.

Is your Elsewhere traffic coming mainly from Australia? Draw visitors’ attention to this by having your default ad say “Advertise to Australians!” If your European traffic is dominated by Romanians, let them know they can “Reach Romanians here!”

By setting these custom default images, visitors who might have otherwise assumed this was a generic space sitting empty can see that they are going to be able to reach customers more local than they imagined. This has a benefit of bringing in advertisers who are far more relevant to your readers than what they would have seen without geotargeting.

I’ve approved some new bids on my ad box, but I don’t see them when I visit my site. Why?

That’s because if you’re looking at your site, you’ll only see the ads for the region that you’re in right now! If you’ve approved ads for another region, you can see those bids in two ways. The first is on your ad box’s information page, found by clicking your “your ad here” text or by clicking on the icon next to each ad box on your My ad boxes page. The other is, of course, by looking at the list of winning bids on your Bids on my ad box page!

The average bid in the US region of my ad box is dropping. Am I losing income?

Most likely not! When we introduced the geotargeting, all existing bids and campaigns were set to the US region, and all traffic prior to the update was credited to the US region.  So, the average bid for your entire ad box was initially being attributed to the US region.

Traffic is now being tracked in all regions, so bids are being distributed accordingly. While the average bid in the US region is dropping, you’ll notice that the average bid in other regions is rising. The average bid for your entire ad box should be at about the same level it has always been — and hopefully even higher! With geotargeting, earnings per ad box are up across the network.

Bids are appearing on my ad box for less than my minimum bid. What’s going on?

When we introduced the geotargeting, all existing bids and campaigns were set to the US region, and all traffic prior to the update was credited to the US region.  This was done because regional traffic data wasn’t previously stored, and the US is our main source of page views!

When it came to minimum bids, we figured if that you already had a minimum bid of, say, $1, you wouldn’t want to see that minimum duplicated across the new regions — that would mean that your minimum bids across all four regions would add up to $4, four times what it was the day before! We also didn’t want to split your minimum bid across the regions, because then your minimum bid on US traffic would be suddenly reduced, and that wouldn’t make many people happy. Rather than try to guess how each publisher would want the minimum split, minimum bids on your ad boxes were also set to the US region, and haven’t been copied to the new regions. As such, the bids you’re seeing for less than your minimum bid are on the new regions.

But it’s easy to update! You can shift your minimum bids across regions by going to My ad boxes→”Edit”→”Minimum bids”. Different minimum bids can be set for each region.

I’m the high bidder on a site, but someone else’s ad is appearing there when I visit. What’s going on?

When you’re visiting a site, you’ll only see the ads for the region you’re right now, even if your ad is for another region.  But you can see the winning bids for all regions on each ad box’s information page, found by the icon next to each bid on your My bids page! You can also sort your bids by region there too, so you’ll always be certain when and where your ad is appearing.

I don’t really care where my visitors come from. How do I target everyone?

Good news: the default behaviour of the site is designed specifically for advertisers like you, who want to reach anyone, anywhere!

The publisher search returns summed traffic across all regions, just like before, unless you specify otherwise. So you’ll be seeing the same traffic numbers and site statistics that you were seeing before geotargeting! On the bidding page you can enter a single maximum bid for whatever regions you’re interested in, and the default is all of them! If you’re not seeing this option, make sure that the “Add traffic together” checkbox, located just above the charts, is checked off. But again, if you’re searching with the default options, it’s already checked off for you!

Our system will split your maximum bid across regions for you and display the results on your bid confirmation screen, where you can edit them if you want. All four bids will be placed at the same time, so you don’t have to go through the bid process four times for each ad box. The result is geotargeted bids, across regions, without having to do any more work!

My old bids are currently in the US region, but I want to reach every visitor. How do I reset my bids to apply everywhere?

While each bid applies to only one region, it’s really easy to convert an existing bid into multiple bids that span across regions! Just go to My bids and click on the “edit” link next to the bid you want to change. Look under the flags in the region settings section, and click the blue “duplicate it across regions” link!

The maximum bid you had set on the original bid will be intelligently splits across all of the regions for the ad box. You’ll have a chance to review the split and make any changes before the new bids are placed.

When I try to place my bid everywhere and let Project Wonderful decide my regional bids, some regions are getting excluded. Why?

When you place a single maximum bid across all regions, we’ll split that maximum bid across the regions you’ve chosen for you and display the result on the confirmation screen for you. The split is determined by the relative traffic in each region. But, if one or more regions do not have enough traffic relative to the total to justify at least a bid of $0.01/day, the system won’t place a bid there.

The split is displayed on a confirmation page before your bid is finalized, so you can go back and make changes if you would like to split the bid differently and include one of those dropped regions.

Does geotargeting mean that ads will now cost me 4x as much?

It doesn’t, although this was a common reaction when geotargeting first went up and people noticed the US region’s current bids were about the same price as the current bids on the entire ad box before. However, it’s important to keep in mind that the overall traffic on a site hasn’t changed. Since this is one of the main factors people consider when setting their bids, advertisers aren’t going to be willing to pay four times as much for the same amount traffic!

If you’re familiar with how stock splits work, then you likely already understand how the prices are going to adjust. If not, we’ll explain what we mean!

Let’s say a site’s traffic breaks down as being the majority (50%) come from the US, only 1% from Canada, 25% from Europe, and 24% from everywhere else. Now, let’s say that, before geotargeting, you were bidding $1/day there. Sure, on day one of geotargeting your bid in the US region was still set to $1/day — the same was true for everyone’s bids! But, as a rational advertiser, are you really going to keep paying full price for half the traffic? Probably not, and you probably also aren’t going to pay $1/day for that tiny 1% sliver of Canadian traffic either.

Instead, as advertisers log in and update their bids, prices in each region will shift. As an advertiser aiming to pay the same price for the entire ad box’s traffic, your bids are going to be $0.50/day in the US, $0.01/day in Canada, $0.25/day in Europe and $0.24/day in the elsewhere region.

This analysis, of course, ignores the fact that some advertisers are going to be willing to pay a premium to reach an audience in a particular single region. If you’ve got a product that only ships to the United States, for example, US traffic is worth way more to you than European traffic. So while prices will rise a bit in the new regions, there’s no way it’s going to be anything as dramatic as paying full price for each new region!

That covers most of it! If you’ve got any questions that we haven’t addressed here, or any feedback at all, please do drop us a line. And thanks again for being Project Wonderful members!

Publishers: Don’t worry if your new regions are empty right now. All your bids are still there in the US region, earning just as much as they did yesterday! The new regions will be filled up over the next few days as advertisers start bidding on them.

Advertisers: This is a great time to start bidding on these new regions! It’s a new advertising territory just WAITING for you.

I think that’s it! Thanks again everyone for being a Project Wonderful member. You guys are great!

For simplicity’s sake, the traffic statistics on Project Wonderful from before the rollover will be credited to US traffic, which is historically our largest traffic source. And when we do roll over, all existing bids and campaigns will be set to the US region.

There’s a few advantages to doing it this way: it makes the rollover simple for both advertisers and publishers, and allows the three new regions to be virgin territory for advertisers come Sunday morning! It does mean that US traffic will *appear* to take a dip when geotargeting begins – since after the rollover only actual US traffic will be counted, while before it ALL traffic was counted – but this is a minor effect that will disappear within a month.

If you’d like your existing bids to be active on a different region, you can edit them when log in Sunday morning. And of course, you can always set your bids to expire Saturday ngiht if you *really* don’t want them active on the US region at all, though it shouldn’t be that big of a deal — they’re already active on US traffic as is, remember! You can recreate them Sunday morning using the “duplicate bid” functionality already built into Project Wonderful.

Existing campaigns will also be active on US traffic only, which may narrow their focus. Like bids, you can edit them Sunday morning to take advantage of the new geotargeting options. And again, if you really don’t want a few hours of US geotargeting, you can edit them to temporarily not be active Saturdays or Sundays.

Happy bidding!

A lot of the effects are pretty obvious: advertisers will be happy with new and better ways to target their advertising! For publishers, though, the effects are a bit more subtle. Sure, each publisher now has geotargeted ad boxes on their sites, but what does that really mean?

For that, we’ll go back to some basic economics.

As you may have realized, advertising functions in a supply and demand system. You (as a publisher) have the supply, and advertisers represent demand. If you’ve got one advertising spot and two advertisers, then they compete for the space, and that drives the price of advertising on your site up! In contrast, if you’ve got twenty advertising spots and two advertisers, then you’ve flooded the market, and your advertising will probably go for really cheap.

When you apply to become a publisher, we check out your site, and when you’re approved we let you place up to five different advertising areas on your site. One of the reasons we have this ceiling is to help guide new publishers! Early on we had publishers who got over-enthusiastic and put way too many ads all over the place. This is like flooding the market with supply – plus, you’ve diluted the value of advertising on your page even more by putting so many ads on it. Any advertiser has to now also compete with every other ad on the page.

With geotargeting, each ad box is now actually four separate auctions: one for Canadian traffic, one for American traffic, one for European traffic and one for the rest of the world. Isn’t the flooding the market with supply? The answer is no, not really. There’s not actually four times the ads appearing on your site, because only one is showing at a time to a given viewer. Plus, each regional auction is a different SORT of product, with a different value. Someone who wants to advertise to Canadians isn’t like to be interested in the European market as someone in Italy is.

Imagine an ad box that get 100,000 hits/day and gets bids of about $100/day. And let’s assume, because it makes the math easy, that through fantastic chance, each region gets exactly the same amount of traffic. Here’s what you’d expect to happen!

• America gets 25,000 hits at $25/day,
• Canada gets 25,000 hits at $25/day,
• Europe gets 25,000 hits at $25/day,
• and traffic from everywhere gets 25,000 hits at $25/day.

For publishers, this is great, because they’re earning just as much as they did as before – and this is assuming that not a single advertiser is willing to pay a premium for regional traffic, which seems unlikely. There’s an important mental change happening for advertisers here too: they can get a day of regional traffic on your site for only $25, which is a much smaller number than the $100 they were facing before! Of course, if they wanted to buy ALL regions, it would still cost them $100 – but this smaller number is psychologically important. It seems cheaper, and it lets advertisers test the water without having to place a (maybe scary?) $100 bid.

So that’s good too! That’s two factors that work to make regional traffic more valuable than merged traffic.

There is, however, one scenario where geotargeting could hurt certain publishers, and we wanted to make sure it was clear and obvious, so that if you find yourself in this scenario, you can preemptively take care of it. If you’re a publisher with extremely low bids on your ad box, you could end up in a scenario where, before geotargeting, an advertiser was willing to pay 1 cent a day to be on your ad box, but after geotargeting, they’re less willing. Why? Because one cent is the lowest an advertiser can bid, and with your traffic now split across four regions, advertisers might not think it’s worth at least a penny per region to bid on your site.

Are you pooched?

Well, not really. We made a simplifying assumption above that regional traffic is split evenly: in real life, it’s really unlikely that this would be the case. It’s actually way more likely that one or two regions would make up the bulk of the traffic – which means that the region we’re getting our traffic from will maintain demand and stay at that 1 cent a day!

So that’s good – that helps us! In the vast majority of cases, these ad boxes that are already earning a cent a day will continue to do so. And in our remaining regions, where bidding is low, we can supplement with custom “Your ad here” images. These images can either either encourage bidding, or link to other places you’ve chosen: maybe to your shop, for example. You can choose a different “your ad here” image and link for each region, which is handy!

And if you’re a publisher who still thinks there might be problems, you can always try consolidating your ad boxes. By dropping the number of locations available on your site and reduce the number of spots available in each ad box, you’re increasing the value of your page: each change reduces the supply, which means that advertisers who want this advertising will pay more. You can also put your ad box on more pages of your web site, and the increased exposure will help increase its intrinsic value.

So, this is the one boundary case that you may want to be aware of. The vast majority of our publishers should have no issue, and the added value geotargeting gives advertisers will translate to higher bids on their sites. If you find yourself in the worst-case scenario we described above, consolidating your ad boxes now will increase the value of advertising on your site, and help you out. It’s worth doing, as too much supply means that your ad boxes may not perform as they should!