Comments for Blogject Wonderful - The Official Project Wonderful Blog

Comment on About the Blog by rhn

rhn — Wed, 24 Feb 2010 16:12:10 +0000

Thanks for running the project! You provide ads that are sometimes even appealing, and relevant!
Ads that I actually sometimes click (esp. webcomics) are always better than irrelevant.
It’s the only ad service I don’t actually adblock.
Please keep targeting users via the website owners’ preferences, and not single user cookie/user agent tracking though.

Comment on A great new Project Wonderful feature: geotargeting! by Gandhi Anwar

Gandhi Anwar — Sat, 06 Feb 2010 03:31:58 +0000

Hm, Its so great tool! Its seem as to make specific target market, isn’t it? So then the publisher will get the proper potential consumers. I Thought… ^^

Comment on Geotargeting frequently asked questions (and answers!) by Lobo7922

Lobo7922 — Fri, 05 Feb 2010 21:32:31 +0000

I hope that everyone understand the new system, and discover new ways to benefit us all.
I recomend you guys to do a big campaing to teach everyone what is going on here, and how better understand the new system

Comment on Geotargeting frequently asked questions (and answers!) by Christy

Christy — Fri, 05 Feb 2010 15:30:34 +0000

Thanks for the detailed explanation. I couldn’t figure out why my ad units were working properly but I couldn’t see my advertisers on any of my websites.

I’m in Canada and my advertisers are from the U.S, so it all makes sense now.

I think the new targeting traffic by region idea is great.

Comment on Geotargeting now live! by Ryan

Ryan — Mon, 01 Feb 2010 00:08:34 +0000

@Maritza – We considered it! But it came down to economics: we thought that if you had a minimum bid of $5 already, with geotargeting you’d probably want a TOTAL minimum bid of $5 across all the new regions. If we’d duplicated it, you’d go from a minimum of $5 to a minimum of $20! That’s not good.

So, we figured rather than doing that — and having people unhappy that we priced them out of a market — we’d err on the side of caution and have the new regions have no minimum bids. It does mean that if you want to change it it’s not already done for you though, as you’re seeing. I’m sorry it’s a bit of a chore!

(The other option we considered was to divide up existing minimum bids across regions, but that raises tons more of issues that would probably upset more people than they made happy. )

Comment on Geotargeting now live! by Maritza Campos

Maritza Campos — Mon, 01 Feb 2010 00:04:36 +0000

It’s a pain in the ass to have to manually update all your boxes to your usual minimum to ALL the regions. Why don’t you guys set the minimum as a default and then change manually for the regions if you want?

Comment on Geotargeting now live! by Ryan

Ryan — Sun, 31 Jan 2010 22:10:44 +0000

@Tony – no, advertisers don’t have to pay four times as much for the same coverage! Think of this more like a stock split than anything else: the traffic you’re getting is now divided across four regions, so each of these regions can get it for cheaper. This blog post helps explain it a bit better, and looks at this from several perspectives:

http://www.blogjectwonderful.com/2010/01/effects-of-geotargeting/

And we’ve made it super easy for advertisers to bid across multiple regions at once. It’s not as bad as them having to place four separate bids: when they bid, the default behaviour is to enter a single maximum across ALL regions – then the system slices that up and creates their four regional bids for them! So they get regional coverage without any extra work, which is meant to both to make region targeting as simple as possible for advertisers, and to hide it as much as possible from people who might not actually care that much about it.

Comment on Geotargeting now live! by Buf

Buf — Sun, 31 Jan 2010 20:16:45 +0000

Ah, I think I got it, thanks Ryan!

Comment on Geotargeting now live! by Tony

Tony — Sun, 31 Jan 2010 17:28:14 +0000

So, basically, if I understand this new system correctly, advertisers are now going to pay roughly four times as much for the old coverage since they have to place four separate bids to cover the various regions?

Not too good since I spend way more than I take in.

Comment on Geotargeting now live! by Pierre Lebeaupin

Pierre Lebeaupin — Sun, 31 Jan 2010 14:49:41 +0000

Aha! That explains it. As a reader (in France), I was freaking out this morning, thinking that my favorite webcomics suddenly found themselves with a bunch of unsold ad space inventory. Oh, well, it allowed me to see interesting custom “your ad here” images (those of GWS and Shortpacked are nice).